Patrick Hartory's presentation on the 6th was called, Reaching Your Community in a Noisy World.
 
Mr. Hartory is the founder and former head of a national marketing firm that has worked with companies such as Monster Energy and Pro Bull Riding.  His job required him to deal with audiences by enhancing customer experience and engagement and this, quite often, led him to speak to local civic groups.  Today, he is a nationally recognized speaker and marketing influencer.
 
Looking at the idea of getting your message heard, Mr. Hartory talked about his “three way test” (not wanting to steal from Rotary).  First, is to tell your own story, to make it personal.  Second, is to be authentic and true to yourself.  Third, is to be helpful without being asked.  He highlighted all three with personal, humorous stories.
 
Mr. Hartory concluded with an addendum to his three way test (3 ½, if you will) with “don’t wait, make a difference today”.  In this noisy world, ask “how can I help”?     www.patrickhartory.com.