Our November 6th presenter was Randall Tellerico, the Chief Marketing Officer for Urban Science.
Urban Science views itself as a valued partner dedicated to helping businesses grow through scientifically validated results. Mr. Tellerico’s focus was on understanding how generations influence brands.
Millennials make up 21% of consumer purchases and studies have shown that they shop online and pick up at the store, that they must respect the company’s ethics, and that they like loyalty reward programs. As this applies to car buying, it’s a little different. Younger shoppers need to physically see and drive the cars they plan on buying, which requires dealerships to be innovative in appealing to those who live in big cities.
The impact of technology in the auto industry is amazing with cars connecting with each other and the government, autonomous vehicles, and electric vehicles. To learn more about the company, go to www.urbanscience.com.